aegyoknit: simply enchanting

Aegyo is a cultural phenomenon in South Korea, her husband's home country. It means something like acting cute or charming. And after talking to her for a few minutes at the latest, you know that this name simply fits. Karoline is a delightful person - in the best sense of the word. That's why it's not easy to find out anything about her: she prefers to talk about others rather than herself. She is actually too reserved for that and doesn't like to be the center of attention.

"In the beginning, I didn't show myself at all in my Instagram posts. The pictures of my designs always ended just below my chin," she explains. But that is now changing somewhat - as shown by pictures of the Jeju sweater, for example. "At some point, I realized that there was no other way and that my followers would like that too." People love stories. So it's a good thing that Karoline - who has a degree in literature - knows how storytelling works. Her designs, which are often created around the kitchen table, are always a mixture of narratives from the different cultures that come together in her family.

Karoline lives on the island of Funen in Odense. Even though this is officially the third largest city in Denmark, it is a rather tranquil place. One day, when Karoline went to one of her favorite wool stores to buy a surprisingly large amount of yarn, she finally had to admit that she is not just a passionate knitter, but the heart and soul of aegyoknit. The employees' enthusiasm was so great that the designer can't even tell about it without blushing slightly.

But how did it actually come about? "I've always knitted a bit. It's quite normal in Denmark," she explains. But it got really intense when she started knitting warm things for her children. "It helped me to switch off from time to time, especially during my stressful studies." This was followed by work for the equally well-known Danish designer Lene Holme Samsøe. It was here that her fascination was finally awakened: "I started to try my hand at this area myself," she recalls. "And then somehow it all happened quite quickly."

Becoming a social media star from now on 

"I want what I knit and design to be authentic," she explains her style. At the end of the day, every knitted piece is simply made up of purl and knit stitches. "That's why I pay attention to the details. They are what give the whole thing something unique." This could be a subtle pattern or a subtle change in construction - "In any case, it's always something that makes a design really interesting."

To underline the authenticity, Karoline also uses regional, Danish yarns wherever possible. This is not only sustainable in terms of delivery routes, but also in terms of durability. She doesn't mind that a lot of her designs aren't quite as fluffy as a result - on the contrary: "It doesn't always have to be merino and mohair," she says. "I really like more rustic wool now and don't find it scratchy." Due to the heaviness that such a choice of yarn brings with it, the finished knitted pieces also have a really nice drape. "Just a sweater to live in." In other words, exactly what her designs should be in the end.